If you want creativity and data to inform your brand’s growth strategy, I’m your person!

As an early editorial leader at PopSugar, I drove impressive growth via SEO and worked closely with the video studio and social media teams. Today, I leverage that experience to help grow brands I believe in. Most recently, I worked with Babylist to launch their TikTok account, going from 100 to 150,000 followers and 3.5 million likes in 4 months.

In my 15 year career, I have worked with innovative brands, like Summersalt, Cora, and Cleo, focusing on content-driven revenue, brand voice, and building out strategic content functions. I regularly call on my passion for both analytics and storytelling to uncover opportunities for growth in audience and influence.