An entrepreneurial & values-led leader, highly adept at driving change to deliver significant competitive advantage. I am an expert influencer with exceptional stakeholder management skills across the entire C-suite. Passionate & customer focused, with a proven specialty in transformation, marketing and commercial leadership roles.

I specialise in large scale business change (from strategy through to implementation), and am experienced in delivering global marketing campaigns and effectiveness strategies.

I hold a first class honours degree, and have a thirst for continued development, holding two mMBA marketing qualifications and numerous programme delivery qualifications (MSP, APMP, Agile and Management of Risk- all at practitioner level).

A few key programmes I have delivered include:

- Agency Strategy (2022): both an advisory and leadership role to transform a B2B communications agency to a strategic consultancy. This included the creation and management of an end-to-end owned research project to deliver a 40% target increase in revenues.

- Client Experience Strategy (2021/2022): implemented within a consultancy business, leading to a 20% increase in profits (due to portfolio prioritization) and two-fold gain in average client size due to advocacy from existing clients.

- Tripartite Brand Communications Strategy (2018/2019) launching the largest global airline joint venture. I spearheaded an £11bn transaction and implementation programme resulting in the network routes increasing from 26 to 340 worldwide.

- Major Airline Global Programme (2017/2018): to develop and introduce three new products to the market. The programme spanned the breadth of the business including digital transformation, fleet update and a global marketing campaign. The outcome was £44m annual incremental revenue and a 10pt lift in customer satisfaction.

(I have worked across a number of industries, including: travel, pharmaceutical, FS, technology, health and engineering).