- Human DatisDigital Communications Manager at a Charitable AssociationCIVIC & SOCIAL ORGANIZATIONSJanuary 2023 - Today (1 year and 10 months)Dubai City, United Arab Emirates- Website Creation- Advertising Campaign Management- Corporate Partnership Communications+62% increase in donation revenue compared to 2022
- EntrepreneurDigital Marketing ManagerE-COMMERCEMarch 2018 - Today (6 years and 8 months)Lyon, FranceWebsite / Brand Development→ Created a strong brand identity including logo, graphic charter, and brand positioning.→ Managed brand presence on social media and other communication channels.→ Handled inventory, orders, and customer service to ensure optimal customer satisfaction and seamless operations.Digital Marketing→ Design and Execution of High-Performance Advertising Campaigns on Google Ads, Meta (Facebook, Instagram), Snapchat, and TikTok. Implemented email marketing campaigns and newsletters to improve customer retention and stimulate repeat sales.→ Used SEO techniques to enhance online visibility and attract organic traffic.→ Established partnerships with content creators that generated over €100,000 (400.000 AED) in revenue.✔️ Created two e-commerce brands from scratch, achieving 22,000 successful transactions (900,000€ / 3.600.000AED).✔️ Generic keywords positioned in the top 5 of SERPs.✔️ Spent €80,000 (320.000 AED) on multi-channel advertising, generating €450,000 (1.800.000 AED) in revenue.
- Master’s Degree in E-CommerceUniversité Paris-Est Créteil (UPEC) - (Top 10 in "Digital Marketing & E-Business")2019Focused on advanced strategies in digital marketing, e-commerce, and business technologies, providing a strong foundation in the skills needed to excel in today's digital economy.
- Bachelor’s Degree in Quantitative Techniques and Managementiaelyon School of Management2017Specialized in business management, with a focus on strategic decision-making, leadership, and organizational development, preparing professionals for high-impact roles in diverse business environments.