Ana Achiriloaie, Research, Evaluation, ROIs, Quotas, Alteryx

Professional with over 10 years experience in marketing research, international evaluation studies, quotas research, return on investment modelling, data analysis and reporting, project management. Excellent writing and communication skills. Holding a Bachelor Degree in Economics and Master in Tourism from Oxford Brookes University, both completed with Distinction. Fast learner and open to develop and expand in new areas. Currently seeking exciting freelance opportunities.

Oxford Brookes University
Senior Resource Planning Analyst
RESEARCH
October 2022 - Today (2 years and 8 months)
Oxford, United Kingdom
• Provide senior management team with regular updates on key
modelling / forecast outputs for student numbers, applications,
enrolments
• Respond to ad hoc requests from staff relating to data outputs
generated by the Resource Planning team, its interpretation and
explanation of detailed conversion statistics
• Create, review and report on Strategic KPIs associated with the
University's resource planning requirements
• Conduct sophisticated analysis to support the University's decision-making policies and strategic planning regarding the use of resources
Alteryx Data analysis Forecasting Strategic planning Research
Global Web Index
Senior Research Executive
RESEARCH
June 2021 - Today (3 years and 11 months)
Remote, United States
• Calculate and forecast Quotas and Universes for 50+ markets to
guide the sampling and weighting process in research studies (GWI Core, GWI Kids, GWI Travel)
• Acquire expertise in assessing and identifying the correct sources for
the Quotas and Universes calculations in each market
• Conduct thorough analysis of population trends based on data from
the UN Population Division and the US Census Bureau and create
relevant methodology documentation
• Deliver presentations to explain the methodology and processes
behind Quotas Research and Universes calculations
• Support colleagues with queries about the methodology and the
yearly trends in the figures
• Maintain and create relationships with the UN Population Division, the
US Census Bureau, Eurostat and National Statistics Offices or other
institutions to obtain clarifications on published data
Forecasting Secondary research Desk research Stakeholder management Methodology development
VisitBritain
Research and Evaluation Specialist
RESEARCH
April 2014 - May 2021 (7 years and 2 months)
London, United Kingdom
• Designed VisitBritain’s evaluation policy and methodologies
• Delivered 200+ consumer evaluations internationally in 25+ markets
(eg. France, Germany, Italy, Spain, USA, Brazil, GCC, India, China)
• Managed all phases of projects: results-based frameworks,
methodology, survey writing, testing, fieldwork and panels, data
analysis, ROI modelling, interpretation of KPIs, reporting and
dissemination of results to executives, colleagues and Ministry
• Translated survey results into recommendations. Eg. influenced the
allocation of investments, determined targets
• Led on review projects to innovate ROI modelling and improved
processes to be more robust/accurate (eg ROI calculator project)
• Delivered the evaluation of VisitBritain’s digital channels (website,
social media, e-newsletter)
• Overseen the Annual Reporting to the government, approving 40 ROI
models (KPIs: trips, visitor spending, ROI)
• Managed the evaluation of the GREAT Challenge Fund from the
Prime Minister’s office
• Created and maintained relationships with the Ministry, the Prime
Minister's Office and private sector actors (eg. British Airways, Expedia,
Qatar Airways, BBC) to convey complex concepts and insights
• Managed VisitBritain's international brand tracker project
Marketing research Evaluation Consumer research Project Management Evaluation methodology Questionnaire design Survey scripting Panel management Data Analysis ROI modelling Report writing

Master of Science
Oxford Brookes University
2010
MSc in Tourism
Bachelor of Science
Academy of Economic Studies
2008
BSc in Economics