Alex's work draws on a passion for the outdoors and the active life, influenced by a love of sport, music and graphic design.
Adapting his practice to the modern world, and assisted by new technologies such as AI, Alex is able to get superb results without having to rely on truckloads of gear. This makes his practice non-invasive for his clients.
A relaxed and non-intrusive style combined with attention to detail results in work that evokes the stoke of taking part in sports and outdoor activities. He also has a particular interest in conveying the message of sport and fitness as forms of mental and physical wellness.
Capturing the action whatever the sport, Alex is able to make people look great on camera not only through deep technical knowledge, but also a thorough knowledge of the sports and activities he shoots
His work has featured in regional television and newspapers, as well as short film, community organisations and government organisations.