# My Bio

Hi, I'm Alex 👋

I've had a 20-year career working in an internationally-renowned creative agency, working with some of the biggest clients in Scotland and beyond.

I have a deep understanding of the entire product development lifecycle, and my approach is grounded in gaining a deep understanding of user needs, coupled with a strategic mindset that aligns business objectives with exceptional user experiences.

I'm passionate about design, technology, and transforming lives through innovative digital solutions, and I've played a pivotal role in designing, managing and delivering a diverse range of award-winning web and digital products for clients, including: Vodafone, The Scottish Government, VisitScotland, Tennents, Edinburgh University, The Edinburgh International Festival, Aegon Asset Management, Morton Fraser, Baxters and Business Gateway.

I can offer a number of services to meet your needs, including

📈 UX evaluation: With my extensive experience and research skills I can help assess your product and provide strategic advice about elevating your users’ experiences, improving conversion rates, and delivering on your business’ goals.

👨‍💻 UX design: I’ve been scoping, planning and designing user interfaces for my entire career, and can support you through the development of annotated wireframes, prototypes, sitemaps, designs systems and user journeys.

🧙‍♂️ Product design leadership: I’ve spent the last 10 years leading web and digital projects, and am adept at driving excellence in teams to ensure that your product is delivered on time, on budget and is always user-friendly, intuitive, and meets your business goals.

👩‍🎓 UX mentorship: I am a trained coach and have a proven track record of coaching and mentoring UX professionals to help them deliver world-class UX-solutions, grow their skills, deliver their targets, and exceed their goals.

Get in touch today to hear how I can help your business succeed.