Alex Macdonald

Initially employed as a Graphic Designer, I was promoted to Marketing Communications Manager and subsequently Brand Manager. I managed the design and packaging team (4 direct reports) for this market-leading manufacturer of electrical accessories creating packaging, POS, marketing materials and web assets for B2B and B2C markets. My achievements within this role included a complete rebrand of the range of over 150 products, POS and merchandising into their largest supplier B&Q, winning both the range review of the year and supplier of the year awards that year as a result. My role involved:

•Production of promotional material, brochures, flyers, presentations and exhibition/display materials.

•Presenting, defining, and working with brand identities and corporate guidelines.

•Creating, sourcing and delivering promotional point of sale material.

•In-house product and lifestyle photography.

•Designing own brand packaging for customers including B&Q, Tesco, Focus, Homebase and Sainsburys and liaising with external stakeholders.

•Buying, Liaising and negotiating with external printers, structural POS manufacturers and product designers.

•Team management, recruitment and appraisals.

•Implementation of briefing, sign off and quality procedures. WORK EXPERIENCE (continued)

AIA was one of the top six recruitment advertising agencies in the UK, known for its creative and award winning work. Working in the Midlands office within a small team I was responsible for the design and production of recruitment advertising, corporate/internal communications, brochures and website media for a wide variety of clients including Lloyd's bank, Bentley, Aga Rayburn and WD40. This role involved creative conceptualising with Creative dDirectors, Copywriters and Account Managers/Directors.

Profile 22 is the marketing arm of one of the largest building supplies companies in Europe, the Epwin Group. My role within this organisation was the in-house graphic designer working closely with all departments, creating marketing materials, technical manuals/illustrations and internal communications within brand and on budget. Reporting directly to the Product Manager a key part of this position was liaising and building good working relationships with both internal staff (marketing personnel, design engineers, sales team) and external customers and suppliers (printers, photographers, web developers).