Skill set (48)
Industry fields of expertise
Alexandra in a few words
+11 years of experience | Turning Products into Market Leaders | PMF | GTM | Product Launch | let's build long-lasting products!
Experienced product marketer with a passion for strategy, innovation, and driving product marketing excellence in technology. Skilled at revitalizing brands while staying true to their core purpose, solving complex challenges with creative solutions. A trusted consultant and facilitator, known for building strong relationships and delivering impactful results.
Experience
- HEIMDAL SECURITYPRODUCT MARKETING MANAGERTECHOctober 2024 - February 2025 (4 months)Activities and responsibilities:• Developed and executed a comprehensive up-sell campaign workflow for an MXDR solution compliant with NIS2, targeting existing customers.• Crafted compelling content and designed the entire campaign landing page, including briefing designers on visual and brand guidelines.• Defined key benefits, messaging, and positioning strategies to resonate with the target audience.• Built an in-dash messaging workflow using Product Fruits and created a detailed mindmap outlining the entirecampaign automation process.• Implemented the automated workflow in Pardot and Salesforce for seamless campaign management.• Designed and distributed engaging newsletters to drive customer interest and conversions.• Developed a video script for a product demo of the APP FENCING solution, enhancing product understanding.• Authored comprehensive release notes to keep all stakeholders informed about updates and improvements
- FULL CIRCLE LABSProduct Marketing ConsultantDIGITAL & ITJuly 2024 - Today (10 months)At Full Circle Labs, our mission is clear: to help businesses unlock their full potential through expert consulting and hands-on strategic guidance. Founded by a team of industry veterans, we understand that companies don’t just need advice, they need experienced consultants who can drive meaningful change and deliver real impact.In a world where generic solutions fall short, we provide tailored expertise to help you navigate complex challenges in product strategy, technology, marketing, and design. Many businesses struggle with slow decision-making, stretched resources, and misaligned strategies but we step in to provide clarity, efficiency, and a roadmap to success.We go beyond traditional consulting by embedding ourselves in your business, working alongside your teams to execute high-impact initiatives across product development, design, marketing strategy, QA, and more. Whether you need to refine your go-to-market approach, optimize your product roadmap, or enhance your brand presence, our consultants bring the insight and execution power to make it happen.At Full Circle Labs, we don’t just advise, we partner with you to drive measurable results.Let’s build smart businesses together!
- MY IMPACT TOOLPRODUCT MARKETING MANAGERTECHMarch 2024 - July 2024 (4 months)Brussels, BelgiumMarketing Coordinator for a new product launch in the event management sector. My Impact Tool is a comprehensive analytics solution designed to drive sustainability in event management. It calculates and optimizes key environmental metrics, ensuring your events are both impactful and eco-friendly.Activities and responsibilities:• Developed and executed the comprehensive go-to-market strategy for My Impact Tool.• Designed and implemented a full automation workflow in HubSpot, streamlining lead generation and nurturingprocesses.• Created targeted sales collateral to effectively communicate product value and drive conversions.• Produced and managed targeted blog content to enhance brand awareness and attract potential customers.• Conceptualized, organized, and executed end-to-end webinars to engage audiences and generate leads.• Built and automated an entire workflow for newsletters in HubSpot, ensuring consistent communication withprospects.• Devised and implemented campaign strategies that aligned with overall marketing and business objectives.• Collaborated closely with the Business Developer and Product Owner to align marketing initiatives with productfeatures and market needs.• Led marketing strategy efforts focused on content creation, campaign execution, and continuous leadgeneration.
1 recommendation
CD
Cristina Dumitrascu and 0 other people have recommended Alexandra
15/03/2025
I highly recommend Alexandra as a Product marketing manager.
She has an incredible talent for growing businesses and crafting winning strategies that make companies shine. Alexandra has an innate ability to leverage every marketing resource available, ensuring that each initiative drives measurable success.
Her strategic mindset and dedication to achieving results have been instrumental in the success of Full Circle, and I have no doubt she will continue to make a remarkable impact wherever she goes.
She has an incredible talent for growing businesses and crafting winning strategies that make companies shine. Alexandra has an innate ability to leverage every marketing resource available, ensuring that each initiative drives measurable success.
Her strategic mindset and dedication to achieving results have been instrumental in the success of Full Circle, and I have no doubt she will continue to make a remarkable impact wherever she goes.
Education
- Bachelor of ArtsUNIVERSITY OF ARTS & DESIGN2014BACHELOR OF ARTS MAJOR IN PRODUCT DESIGN - GLASS
- FASHION DESIGN DIPLOMAHIGHSCHOOL OF FINE ARTS, N. TONITZA2011FASHION DESIGN DIPLOMA