I’m AJ MacDonald Writer, a brand & B2B copywriter and content writer. I create content that converts.

I provide creative copywriting and content services to increase traffic and leads, generate customers and business, and ultimately create revenue and sales for clients through my freelance copywriting services.

Every business needs content. Every brand needs a voice. I write words that create business. I write words that work. I make the complex compelling, the technical terrific, the boring brilliant.

As a freelance copywriter, I help brands say what they want to say in the best way, putting their ideas into compelling copy, taking stories from concept to print, website, social media—whatever the channel, medium, or message.

I provide SEO-optimised content that:

✅Engages your target audience and gets you seen
✅Increases traffic to your website
✅Generates and converts leads
✅Creates revenue and sales
✅And overall, achieves your business objectives and adds value

I get results no matter the channel or brief, with clients ranging from start-ups, agencies and SMEs to multinationals like GSK and BBDO. If it’s words, I can do it—across all sectors and audiences, brands both large and small – in any voice from quirky to corporate.

​I’m an experienced blog & website copywriter, equally comfortable working with both consumer (B2C) and business (B2B) audiences, and in a variety of voices, from serious and authoritative to fresh and quirky. It doesn't matter what your industry or audience is or how you want to connect with them, my versatility as a writer and editor means you'll get a top-rate job.