I'm an award winning UX / Product Designer based in London with a decade of design experience. I have worked for some of the most innovative brands, start ups and creative agencies globally (UK, USA, Hong Kong and Australia). I won the YunoJuno Freelancer Designer of the Year 2022 and also in 2015.

My clients include Aesop, Thread, Google, YouTube, Absolute Radio, Kiss FM, Grazia, Empire Magazine, Virgin, Homebase, Mox Bank (Standard Chartered) and Citibank.

I’m passionate about design and making digital products that make people’s lives easier. I consider myself an end to end designer, I ensure that I understand the business requirements as well as taking a user centric approach to design. I’ll shepherd a project all the way from the inception of the idea to the prototyping all the way to development. I work with mobile, tablet, desktop for both native and web. I have extensive experience of working with B2C ecommerce brands in the last 2 years (Aesop, Thread).

My core skills lie in mobile app design, rapid prototyping and design systems. Here is my conceptual UI work.