Skill set (18)
Aditya in a few words
I am a creative marketing specialist with expertise on creative content creation and brand strategy. Currently working on coding a mobile application and freelance marketing gigs, while searching for my next career. Passionate about technology and engaging consumers in the ever-changing digital era.
Experience
- Bandai Namco EuropeBrand Manager AssistantJanuary 2022 - July 2022 (6 months)Lyon, FranceProducts: Park Beyond and the Little Nightmares series- Supported the brand manager and producers in creation and implementation of the marketing strategy for various product IPs.- Collaborated with internal departments - digital, localization, production, merchandising, etc. as well as external stakeholders - creative agencies, developer studios, etc.- Liaised with Bandai Namco international teams across EMEA, Americas, Asia and HQ in Japan.- Performed competitive benchmarking and presented content briefs on various topics.- Tracked sales performance and provided weekly insights from analyzing BI data globally.- Participated in play-tests and made creative contributions towards product development. Tech Stack: MS Office, Microsoft BI, Confluence, Jira, Teams, Steam and competitive benchmarking tools (Level-Up Analytics)
- OgilvySenior Account ExecutiveJune 2019 - December 2020 (1 year and 6 months)Delhi, IndiaClients: Pizza Hut (QSR), Dabur India (FMCG), Philips (CE) & Gordon Thomson Honeywell (GA) Collaborated with various stakeholders to deliver 360° creative communication campaigns, such as:- Pizza Hut product launches, social media, in-store branding, packaging, and more- Dabur's Oral Care & Home Care communication campaigns across digital, TV, POS, OOH and more.- Philips Male Grooming digital campaign for 2020.- Ogilvy's "Save the Evidence" PR campaign including delivery of creative assets, coordinating the press release event and organizing strategy discussions. The campaign has received many accolades and nominations from D&AD, One Show and Ad Stars 2020. Tech Stack: MS Office, Keynote, Adobe Suite, Nielsen/Kantar research panels and file upload systems.
- Hakuhodo Inc.Account ExecutiveJanuary 2018 - November 2018 (10 months)New Delhi, Delhi, IndiaClients: The Beer Cafe(F&B), Maruti Suzuki Exports(Automobile), Krisumi Corporation(Real Estate), Mitsubishi Electric(B2B)- Supervised delivery of Mitsubishi Electric's 18'-19' India campaign, including 7 commercial films, digital campaign, employer branding, OOH and events.- Supervised Krisumi's launch campaign including OOH, brand assets, employer branding, print ads, website and mobile design.
Recommendations
Education
- Master of ScienceESCP Business School2022MSc in Marketing & Creativity (Q.S. Rank 4) CGPA: 3.7/4
- Bachelor of Business AdministrationNCU (THE NORTHCAP UNIVERSITY)2017Business Administration, Management and Operations
- Secondary EducationAmity International School, Sector-46, Gurgaon201212th, CBSE
- Secondary EducationOakridge International School201010th, CBSE
Certifications
- Hubspot AcademyHubspot
- Google Analytics 4Google