Skill set (11)
Aalyiah in a few words
A multimedia creative with 7+ years of experience producing dynamic content, immersive publications, and engaging marketing strategies. Oversees an independent online & print magazine's editorial strategy with a long-term entrepreneurial vision. Empowers artists and entrepreneurs by facilitating knowledge-sharing sessions and collaborative opportunities. Conceptualizes new methods of engaging audiences that are reinforced by immersive multimedia components.
Experience
- WeAr Global MagazineWriter & Editor (Freelance)PUBLISHINGMarch 2022 - Today (3 years and 3 months)Paris, France• Writing articles showcasing emerging European fashion designers, trends, and luxury retail experiences for a UK lifestyle magazine.• Facilitating fashion shoots on-site in Paris during exclusive trade shows to provide a platform to emerging designers.• Contributing ideas, conducting research, and peer-editing other writers' drafts with meticulous attention to detail.• Cultivating a network of fashion industry contacts and leveraging relationships to boost brand visibility and prestige.
- Charu Marketing AgencyOperation DirectorSOCIAL NETWORKSAugust 2018 - Today (6 years and 9 months)Paris, France• Managing the full spectrum of social media activity for 13 diverse small businesses.• Writing, editing, and tailoring 400+ blog posts featured on clients' websites.• Creating editorial & visual style guides to ensure quality and consistency across branded messaging.• Crafting unique captions and designing graphics for daily postings, resulting in a 60% increase in followers across the client portfolio.• Representing each client on social media when attentively responding to customer queries.• Sharing expertise in content creation, editorial strategy, and customer success with client executives.
- POPOUT Art StudioEditorial & Creative DirectorPRESS & MEDIAMarch 2018 - Today (7 years and 2 months)Paris, France• Overseeing the creative strategy behind an annual multimedia magazine that sold 25K copies worldwide.• Leading a newsroom where 50+ writers pitched ideas, peer-edited each others' work, and covered BIPOC artists.• Generating $9K ad revenue from fashion, hospitality, and health & wellness brands.• Executing printing & distribution plans to ensure that the publication achieves retail success.• Curating an interactive website with an intuitive user experience and eCommerce platform.
Recommendations
Education
- MastersThe American University of Paris2018Global Communications
- BachelorsClark Atlanta University2012Fashion Design & Merchandising